How to choose a high-quality CBD product: 5 tips from experts
on October 18, 2025

How to choose a high-quality CBD product: 5 tips from experts

CBD has long been a symbol of natural support for harmony and inner peace. It is chosen by people who want to take care of their body and emotional balance in a natural way. At the same time, the market for these products is actively developing, and the question of how to choose CBD so that it is truly high-quality and safe is becoming key for anyone who wants to get real results.

It is quality that determines whether a product will be a reliable partner in your daily health care routine. Untested or counterfeit products may not only be ineffective, but also undermine trust in the entire category. That is why we have compiled five simple yet expert tips to help you distinguish high-quality CBD from questionable options.

Why is choosing high-quality CBD so important?

The CBD market is growing rapidly today, but it is not yet sufficiently regulated. This means that among high-quality products, it is easy to come across questionable options without verified analyses or even counterfeits. In such cases, consumers risk purchasing products with unknown ingredients, excessive or insufficient levels of cannabidiol, or even unwanted additives. That is why it is so important to know the basic tips for choosing CBD, which will help you navigate the variety of brands available.

Quality in this area is directly linked to effectiveness and safety. If a product is made from proven raw materials and tested in independent laboratories, it can truly support you in your daily life. On the other hand, poor-quality CBD not only fails to deliver the desired results, but can also undermine trust in natural remedies in general. By making an informed choice, you protect yourself and gain confidence that the product works as promised by the manufacturer.

Tip 1: Always check the Certificate of Analysis (CoA)

Choosing CBD often comes down not only to form or concentration, but first and foremost to verifying its authenticity. The first indicator of quality is the presence of a Certificate of Analysis (CoA) – an official document confirming that the product has been tested by an independent laboratory. If the manufacturer openly publishes these results, it means they have nothing to hide. For those who are considering how to choose CBD for the first time, the CoA should be the starting point.

To learn how to navigate these documents, it is worth using detailed materials. For example, this guide from Colorado Botanics explains how to read third-party lab reports, what to look for in the tables, and how to verify that a lab is truly accredited. These are simple and practical tips for choosing CBD that help you distinguish an honest brand from a questionable one.

Lab reports

What is a Certificate of Analysis and why is it necessary?

A Certificate of Analysis (CoA) is an official laboratory report that confirms the quality of a product. It is conducted by an independent accredited laboratory that has no connection to the manufacturer. This ensures that the test results are transparent and unbiased. For those interested in how to choose CBD, knowledge of the CoA allows you to immediately weed out products without verified testing. The document verifies key parameters that determine safety and effectiveness:

  • cannabidiol (CBD) content and compliance with the declared amount;

  • THC level – it must not exceed the established norm (0.2%);

  • absence of pesticides, heavy metals, microbes and other harmful impurities.

CoA is a guarantee that the product meets the stated characteristics and is safe for consumption. For consumers, this means confidence in their choice, and for the brand, it is confirmation of transparency and responsibility. Such documents are the basis of trust when it comes to the quality market of SBD.

How to read a certificate: what to look for

To many, an analysis certificate may seem like a complicated table of abbreviations, but in reality, it is much simpler. The main thing is to know where to look for key indicators. Understanding this data is one of the most valuable tips for choosing CBD, which will help you avoid questionable products.

First, pay attention to the CBD and THC content. If the label says "1000 mg CBD," the certificate should show a similar figure. THC should be within the normal range – up to 0.2% (or ND – "not detected"). If the data differs, you should think about the quality of the product.

Next, check the test date. Laboratory reports must be up to date, as the product formula may change over time. Then see which laboratory conducted the analysis and whether it is accredited. Reliable manufacturers always indicate the official name of the laboratory so that anyone can check its activities. The basic steps for checking the CoA are as follows:

  1. Find the CBD level in the document and make sure it matches the label.

  2. Check the THC percentage – it must be within the legal limits.

  3. Check the test date to ensure that the data is up to date.

  4. Pay attention to the name of the laboratory and its accreditation.

  5. Ensure that the certificate does not indicate any foreign impurities or hazardous substances.

Once you understand these basic points, you will easily understand whether you are looking at a high-quality and safe product. This will not only help you make the right choice, but also form a habit of checking information before buying any CBD product. This way, even beginners will be able to easily navigate the documents and know how to choose CBD that meets their expectations.

Tip 2: Pay attention to the composition and type of extract

Not all CBD products are the same. They may contain different combinations of substances that directly affect the effect and result. One product will work gently and precisely, while another will work comprehensively, activating a whole range of natural cannabis components. Therefore, if you are wondering how to choose CBD, you need to understand that the composition is just as important as the concentration.

Experienced experts advise studying not only the amount of cannabidiol, but also the type of extract used in the product. This is where the difference in action lies: some products create a synergistic effect, while others have an isolated effect. Therefore, one of the main tips for choosing CBD is to always check what type of extract your product contains.

Isolate, Full-Spectrum, Broad-Spectrum: what is the difference?

When choosing a CBD product, it is important to know that it may contain different types of extract. This determines both its effectiveness and nature of action. They are conventionally divided into three main categories : isolate, full-spectrum and broad-spectrum. For those who want to understand how to choose CBD for their specific needs, knowing these differences is crucial. Therefore, we suggest you familiarise yourself with the main types of extracts:

  1. CBD isolate. Pure cannabidiol, which does not contain any other cannabis components. It has no synergistic effect, but is suitable for those who want an isolated effect.

  2. Full-Spectrum. An extract containing all of the plant's cannabinoids, including THC within the legal limit (up to 0.2%). Provides an "entourage effect" when all components work together to enhance each other's effects.

  3. Broad-Spectrum. Similar to full-spectrum, but completely THC-free. This is an option for those who want a comprehensive effect but want to avoid even minimal traces of THC.

Understanding these three categories will help you make an informed choice and select a product for your specific goals. Always keep in mind that isolate is suitable for those looking for a targeted effect, while full and broad spectrum are for a comprehensive effect. This allows you to make your purchase as informed and effective as possible.

The importance of other components (terpenes and flavonoids)

In addition to cannabinoids, high-quality products always contain additional natural substances – terpenes and flavonoids. They form the aroma, affect the taste and even enhance the effect of CBD. Therefore, if you want to understand how to choose CBD correctly, it is important to consider the presence of these compounds in the composition. Here are the main functions of terpenes and flavonoids:

  1. Terpenes are responsible for the natural aroma and have biological activity (for example, the ability to promote relaxation or tone).

  2. Flavonoids act as antioxidants, support the body's protective functions and enhance the effect of other components.

  3. Together, they work in synergy with cannabinoids to create a more balanced and pronounced result.

The presence of these substances in the formula is a marker of premium quality. Manufacturers who care about transparency and effectiveness always emphasise their presence in certificates of analysis. Pay attention to these tips for choosing CBD – consider not only the percentage of cannabidiol, but also whether the product contains terpenes and flavonoids.

Tip 3: Study the origin of the raw materials and the extraction method

The quality of CBD does not start with the label, but with where and how the hemp is grown. This plant absorbs all substances from the soil, so the purity of the soil directly affects the final product. If the raw materials are grown under the right conditions and have undergone environmental control, this guarantees safety and a stable effect.

The method used to extract cannabidiol from the plant is equally important. Different technologies can preserve or, conversely, destroy some of the beneficial components. Therefore, it is always worth checking the origin of the hemp and the extraction method – this is the basis for transparency and trust in the product.

Why the place where hemp is grown matters

Hemp is known for absorbing everything from the soil – both beneficial and harmful substances. That is why the place of cultivation plays a critical role in determining quality. If the fields are contaminated with pesticides or heavy metals, these substances end up in the final product. Therefore, when you are thinking about how to choose CBD, the first thing to pay attention to is the origin of the raw materials. Among the main factors that determine the quality of hemp, the following should be highlighted:

  1. Soil purity. Absence of heavy metals and aggressive chemicals.

  2. Cultivation regulations. Countries with strict rules guarantee a safe harvest.

  3. Climatic conditions. These affect the natural composition of cannabinoids.

  4. Seed origin. Certified seeds ensure consistent results.

European and American hemp is considered the gold standard precisely because it is grown on clean land with strict control standards. For buyers, this is one of the main guidelines: transparent origin guarantees safety. Therefore, the basic tips for choosing CBD always includes checking the country and place where the plant was grown.

Extraction methods: CO2 extraction as a quality standard

After harvesting, the most important stage is extraction – the process by which CBD is obtained from hemp. There are several technologies, but not all of them are equally safe and effective. Therefore, when you are thinking about how to choose CBD, be sure to pay attention to the extraction method, because the purity of the final product depends on it. Here are the main extraction methods:

  1. Alcohol extraction. Simple and inexpensive, but may leave unwanted impurities.

  2. CO2 extraction. Considered the cleanest technology, allowing all beneficial components to be preserved without the use of aggressive solvents.

CO2 extraction is the premium quality standard. It ensures transparency, safety and maximum preservation of the beneficial properties of hemp. Therefore, it is worth remembering: if a brand openly states that it uses CO2 extraction, this is a sign of high quality and responsibility on the part of the manufacturer.

Tip 4: Consider the manufacturer's reputation and reviews

When it comes to choosing a CBD product, the brand's reputation is just as important as its composition. A reliable manufacturer always demonstrates transparency, openly talks about its methods and does not hide information. This is what helps you understand how to choose CBD correctly and avoid questionable products.

Companies that operate honestly and for the long term invest in trust, not just advertising. That is why you should check the brand: from the quality of its communication to customer reviews. The more openness there is, the more confident you can be in your choice.

Brand transparency and openness

A reliable manufacturer never limits itself to brief information on the label. It always provides detailed product descriptions on its website, publishes analysis certificates, and openly shares the history of the origin of raw materials. This builds trust and shows that the company does not hide details that may be important to the customer.

In addition, an open brand is always ready for dialogue. It answers questions, explains complex issues in simple language, and creates an atmosphere of mutual trust. If you are wondering how to choose CBD, it is the transparency of the manufacturer that should be the first sign that you are dealing with an honest and reliable product.

The role of reviews and customer support

Real people's reviews are live information that often speaks louder than advertising promises. They help you understand how well the product meets the stated characteristics and whether it really works. In many cases, it is the experience of other buyers that becomes the deciding factor for those who are unsure how to choose CBD among dozens of options.

Customer support is no less important. If a company responds quickly to inquiries, provides clear answers, and is ready to help even after the purchase, this indicates a responsible attitude towards its audience. Therefore, the main tips for choosing CBD also emphasise that a quality product and quality support always go hand in hand.

For example, our company, Tereno, is always open to its customers: we are ready to answer any questions, provide all the necessary information, and have confirmation of the quality and safety of our products, as well as numerous reviews from real people.

Tip 5: Correctly identify your needs

Every body is unique, which is why it is important to choose a CBD product that suits your individual goals. For some, a mild preventive effect is enough, while others need a more concentrated effect. If you are wondering how to choose CBD, the first step should be to honestly assess your needs.

There is no one-size-fits-all solution. Therefore, you need to determine exactly what you plan to use the product for. A clear understanding of your goals will help you choose the right concentration and form that best fits your lifestyle.

Matching CBD concentration to your goals

One of the main characteristics of a CBD product is its concentration. Manufacturers usually indicate it in milligrams or, in the case of oils, in percentages (e.g., 500 mg, 1000 mg, 10%, 20%, etc.). A lower concentration is suitable for preventive use and maintaining overall balance. A higher concentration is for cases where a more pronounced effect is needed.

Always compare the stated concentration with your own goals. A lower concentration is suitable for daily maintenance, while a higher concentration is suitable for specific needs. This will help you avoid disappointment and make an informed choice.

Choosing the right form of CBD for your lifestyle

CBD is available in various forms: oil, capsules, gummies, vapes. Each has its own advantages, and the choice depends on how quickly you expect the effect and how important convenience is to you. For example, oil allows for flexible dosage adjustment, capsules are convenient on the go, and vapes provide a quick effect.

To understand how to choose CBD for yourself, it is important to compare your lifestyle with the characteristics of each form. Choose not only a high-quality product, but also the form that will be most comfortable for you in everyday use.

Conclusion: how not to get lost in the CBD market

The CBD market is growing every year, and it's easy to get lost among hundreds of products. However, knowing the key principles helps you make the right choice. The main tips for choosing CBD boil down to a simple rule: the more you know about the product and its manufacturer, the more confident you feel when buying. Key points to remember:

  • always check the Certificate of Analysis (CoA);

  • pay attention to the composition and type of extract;

  • find out about the origin of the raw materials and the extraction method;

  • consider the brand's reputation and real reviews;

  • Choose a product that suits your needs and lifestyle.

Awareness is the best protection against poor-quality goods and the shortest path to the right choice. If you are looking for reliable products that meet the highest standards of transparency and quality, take a look at the Tereno range. Our solutions are designed for those who strive to live in balance, maintain health and harmony in a natural way.